Connect the community – development and evaluation of a public C-ITS awareness campaign

The Queensland Department of Transport and Main Roads (TMR) will deliver the Ipswich Connected Vehicle Pilot, Australia’s largest trial of Cooperative Intelligent Transport Systems (C-ITS) technologies from late 2019. A key objective of this Pilot is to increase the public’s awareness and understanding of C-ITS, so as to increase consumer confidence in the technology and increase uptake. To meet this objective, and to raise awareness of the existence of the Pilot, TMR will deliver a public C-ITS awareness campaign. This paper discusses the methodology and approach of this campaign, and implications for public education and Pilot participant recruitment.