Introducing rural intersection advanced warning signs in Western Australia: a collaborative forward planning approach

Emergent road safety treatments can pose a number of implementation challenges for road agencies. While there are strong incentives to accelerate the use of new treatments, institutional barriers can also constrain their introduction, and teething problems can temper the perceived success of pilot projects. These challenges have the potential to delay our achievement of zero road death and serious injury. We profile recent research and policy development to support the introduction of Rural Intersection Activated Warning Signs (RIAWS) in Western Australia. We contrast the significant benefits of this approach against problems which arose during the introduction of other innovative safety treatments.