New approach to road safety advertising in NSW supporting towards zero

Road safety advertising, alongside other measures, has helped reduce the NSW road toll over time. To support implementation of the new Road Safety Plan 2021, which includes a vision of zero road trauma by 2056, a new road safety advertising strategy is being developed. NSW’s traditional approach of focusing mostly on road users’ behaviour will evolve to the use of greater positive appeals that focus on all parts of the ‘Safe System’. This will help provide the community an understanding of all factors that reduce road trauma on NSW roads and position road safety as a shared responsibility.