NOGOs with driver distraction.

This paper focuses on initiating cultural change associated with driver distraction using Non Government Organisation workplaces. This is compared to contemporaneous Government initiatives, particularly legislation. A two way communication policy developed for a global petrochemical organisation is presented, with discussion of incentives, implementation and compliance. This particular policy is placed in context by reference to a range of other companies policies as surveyed by the Royal Society for the Prevention of Accidents (RoSPA). The presentation is intended to prompt thought and discussion around status quo change that can be driven by non government organisations thereby seeding broader community attitude and behaviour change, and suggests scope for public sector support.