Protecting road users against wrong way drivers

Wrong Way Driving (WWD) occurs when a driver either inadvertently or deliberately drives against the traffic flow. On a divided road, particularly motorways and expressways, WWD results in a serious safety risk due to the high speeds that tend to be involved when a collision occurs. Despite being a serious international phenomenon, it has typically been viewed as being in the too difficult basket to try and resolve and hence appears to have been largely left unaddressed. The Auckland Motorway Alliance (AMA) started from first principles to bring together a multi-Agency and multi-disciplinary team to develop tools and systems to target this issue.