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Designing Effective Road Safety Advertising Messages: The Dos and the Don’ts
Advertising is often used in an attempt to persuade road users to adopt safer attitudes and behaviours, and advertising consumes a large portion of annual government expenditure on road safety. But how effective is it in achieving this goal? – and what are the ingredients of effective road safety advertising?
NSW Chapter Seminar: Driver Inattention and Distraction
This seminar is now over. View the Seminar Recording by clicking the link above!