In October 2013, Champions ACT developed a new road safety “Champion”, which was funded by the NRMA-ACT Road Safety Trust, and aimed to promote responsible decision making among young people with regard to travelling to and from drinking venues. More specifically, the Champions ACT campaign expanded to provide health and safety promotion messages about drink driving, intoxicated pedestrians, road hazards, alternative methods of transportation (including taxis), and broader issues relating to getting home safe. This “Champion” was named “The Chauffeur”.