Drink and Drug Driving in Victoria: Lessons from 10 years of TAC Research.

The TAC uses research evidence to inform road safety programs. This paper demonstrates how the TAC has used research information to tackle drink driving over the last ten years and more recently, drug driving. Key planks in the research strategy include ongoing survey research projects that explore behaviours, attitudes and understanding of advertising among the general public. Focus group research explored drink drivers’ behaviour and attitudes. These were complimented by fatality data and enforcement data. Research data has helped the TAC to identify areas of emerging concern in drink driving, for example low level drink driving, the nature of the drug driving problem, and to identify where safety gains have been achieved. Research was used to identify targets for campaigns and to evaluate the performance of drink and drug driving programs.