Media distortion and blogger fiction in reporting and discussing road safety research outcomes

Road safety and injury prevention initiatives are sometimes met with considerable resistance from vocal minority groups within the community.
Media and blogospheres buzz with unsubstantiated opinions and distortions, sometimes elevated to accepted fact by nonscientists and opinionated opponents. We live in a new age of instant communication to the masses at low cost.
Road safety, and indeed many aspects of injury prevention that attempt to address injurious risk taking, can be categorised as ‘wicked or intractable problems’, i.e. resistant to scientific and social resolution.