Motorcycle-Friendly Roads – Applying a Customer Lens on the Journey from Identification to Implementation

Last year there were 54 motorcyclist deaths on New Zealand roads and more than 1000 injuries. The costs to the Accident Compensation Corporation Scheme are higher for this group of road user than for any other.

A joint initiative between Accident Compensation Corporation (ACC), Motorcycle Safety Advisory Council (MSAC), New Zealand Transport Agency (NZTA) and Local Authorities (LAs) aims to make motorcycling safer by developing a programme of motorcycle-friendly roads.

This paper follows the journey of identifying high risk motorcycle routes, engaging motorcyclists to find favoured riding routes, implementing safety improvements, along with some key insights from the motorcyclist’s perspective.