Picture this – you’re in a traffic jam. The use of imagery to influence road user behaviour
Picture this, you are in a traffic jam and the queues are long – what would make you feel like you had more understanding of the situation? Would seeing livestreaming video or an image from the crash site increase your empathy for the first responders trying to do their job? In 2015, it was identified that one of greatest challenges facing road policing in Australia was the delays caused as an incident is resolved and the roadway is returned. Research examines if the use of imagery would improve road user understanding and attitude and how this may help first responders.