Public sector innovation: an ecosystem-based approach to addressing driver distraction

Distracted driving due to mobile device use is an increasing contributing factor in road crashes globally. In Queensland, a high proportion of drivers report using their phone illegally in the car, despite being aware of the risk for driving. The Department of Transport and Main Roads (TMR) in Queensland has applied an ecosystem-based approach to this ‘wicked’ policy problem by co-designing solutions with stakeholders who may contribute to drivers’ decision-making to engage in this high-risk behavior.