Queensland Road Safety Week 2016
Keywords: Education and Road Users
Queensland Road Safety Week began in 2015 as a joint initiative of the Queensland Police Service and Department of Transport and Main Roads; encouraging Queenslanders to ‘speak up for road safety’. Communities, schools, and workplaces were encouraged to support QRSW2016 by hosting local events or sharing road safety information. Focused on the ‘Fatal Five’, campaign themes were delivered through three mediums: education, engagement, and enforcement. QRSW2016 was a successful expansion of QRSW2015; yielding a large online presence and reaching a wide audience, positive responses from event attendees and hosts, and an increase in road policing enforcement hours were achieved.