Safer summer – the public perceptions and efficacy of a 4-year enhanced speed enforcement programme

Safer Summer is an enhanced speed enforcement partnership between Accident Compensation Corporation and NZ Police. Safer Summer provided tactical social-marketing to complement Police’s targeted summer holiday enforcement operations. Safer Summer informed the public of Police’s introduction of a reduced speed enforcement threshold over the summer holidays, with the intention of moderating speeds and getting more homogeneous travel flows. Lower speeds were expected to result in safer travel with reduced numbers of crashes and fewer fatal and serious injuries. Share the learnings from this programme using social marketing, advertising, children and poetry to engage the public with Police enforcement.