Saving lives on country roads campaign: helping achieve the towards zero target in regional NSW

Country residents make up one-third of the NSW population, yet two-thirds of the state’s road fatalities occur on country roads. The ‘Saving Lives on Country Roads’ campaign is the first comprehensive education campaign focused on country roads. It aims to raise awareness of the size and nature of the road trauma problem on country roads, and help achieve the State Priority target in regional NSW. The campaign encourages drivers to re-think common excuses used to justify risky driving behavior and to make safer choices. Ultimately, no risk taking on the road is acceptable and can result in serious life-changing consequences.