School Holiday Road Safety led by the Little Blue Dinosaur
Keywords: Early Childhood Road Safety
EXTENDED ABSTRACT: Our keystone campaign, “It’s Holiday Time!” was launched following Tom’s coronial inquest that highlighted the environment of Macmasters Beach as a contributing factor to the accident. It is prudent to remind the community of road safety during the 3-4 months of the year children are outside of school zones and often in public, recreational areas.
The campaign enhances safer ‘holiday town’ road environments through seasonal installation of strikingly colourful, road safety signage to appeal to drivers and pedestrians alike.