Social Voices – Evaluation of the RACV Safe Mates road safety for secondary schools pilot program

EXTENDED ABSTRACT: Road safety education can play an important role in young people becoming safer road users. The RACV Safe Mates program was piloted in 2015 to give students an opportunity to have a voice in their road safety by developing social media campaigns. The pilot program was developed with good practice road safety education principles and promoted to all Victorian secondary schools. The evaluation shows the pilot program has been well received within school communities; that there were 500,000 views of the students’ road safety messages; and the program can have a positive impact on road safety attitudes of young people.