Te Ara Haepapa- Maori road safety education programme

Te Ara Haepapa (The Journey) was developed in 2017 to address the high proportion of Maori (indigenous people) involved in deaths and serious injury road crashes in Tamaki Makaurau, Aotearoa (Auckland, New Zealand). It is the only comprehensive Maori road safety programme in Aotearoa delivered via Marae (community meeting places), Kura (schools), Kohanga (pre-school) and community. The programme is delivered within a holistic Maori cultural context by fluent Te Reo (Maori language) speaking staff and covers a wide range of high-risk road safety prevention themes, including child restraint and seat belt use, sober driving, speed and Driver Licensing. This presentation highlights the cultural approach used to successfully engage the uptake of formal Driver Licensing amongst hard-to-reach at-risk young Maori drivers in Tamaki Makaurau in the past two years 2017 and 2018.