The uptake and expected impact of Electronic Stability Program (ESC) amongst the Australian passenger vehicle fleet

Electronic Stability Program (ESP) is an in-vehicle active control system which acts in loss of
control situations to stabilise a vehicle. Several studies have shown the road safety benefits
of ESP in international contexts. However, little consideration has been given for factors
which may inhibit the uptake and potential effectiveness of ESP amongst the Australian
vehicle fleet. This study highlights some of these potential factors including the rate of uptake
of ESP into the Australian new vehicle market, purchasing patterns, driver behaviour, culture
and the media. Conclusions are drawn in terms of future research directions and good public
policy to maximise the effects of ESP in Australia.