The relative efficacy of positively and negatively valenced road safety campaign messages in improving dangerous driving attitudes
Keywords: Safety Marketing, Message Impact, Motivation, Driving, Road Safety
ACRS, DOI:10.33492/JRS-D-19-00230, https://doi.org/10.33492/JRS-D-19-00230
Submission Date: November 12, 2020 Journal
Suggested Citation: Morrison, B.W., Sasaki, M. and Morrison, N.M.V. (2020). "The relative efficacy of positively and negatively valenced road safety campaign messages in improving dangerous driving attitudes". Journal of Road Safety, 31(4), 13-25. https://doi.org/10.33492/JRS-D-19-00230